He added that Facebook could do a better job with user engagement and monetization if they restructured the News Feed to give users more meaningful content and changed the interface so it's better suited for users' individual social needs, while also giving businesses more options for reaching their intended audiences.
That, according to Blau, could mean adjusting the News Feed so users see more posts from their closest friends, a revamp of how advertising is displayed, and even a layout of the interface and color scheme.
Rob Enderle, an analyst with the Enderle Group, said Facebook should focus on enabling users to see more news that is important to them, but what they shouldn't do is clutter up the News Feed with more ads.
"My sense is they are likely going to include more revenue-generating aspects, which could make the feed even more annoying," Enderle said. "I don't thing they should make the feed less useful by filling it with more ads."
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