Ezra Gottheil, an analyst with Technology Business Research, is far from optimistic that the new live video features will be enough to persuade users under the age of 25 to give the site more use.
"I don't think this will bring new, younger users," he said. "That's all about brand and brand identity. But this could increase time on screen, and for some current users, make them more loyal to Facebook."
Gottheil added that enhancing Facebook Live could be a "big deal" for the social network by making the site stickier and generating more revenue for the company.
"This could be pretty big," he said. "Given Facebook's user base, anything that positively affects even a minority of users is a big win."
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