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Facebook's 1 billion users shows company's resilience

Sharon Gaudin | Oct. 5, 2012
Facebook's announcement that it now has more than a billion active users shows the resiliency of the social networking platform, analysts say.

"It's hard to say whether real success like this will be attributed as real value in the market place," said Shimmin. "But this is absolutely well timed."

Facebook's stock closed at $21.94 on Thursday. That's up slightly from $21.83 at close of trading on Wednesday.

Despite the stock price, the sheer size of its user base gives Facebook something solid to hang its hat -- and its future -- on.

"It's a demonstration of the ubiquity of Facebook," said Gottheil.

"A very large number of people in the world visit it at least once a month. When you eliminate the very young and the disconnected, it's a very high percentage. It's a huge shared experience," Gottheil added.

 

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