"It's hard to say whether real success like this will be attributed as real value in the market place," said Shimmin. "But this is absolutely well timed."
Facebook's stock closed at $21.94 on Thursday. That's up slightly from $21.83 at close of trading on Wednesday.
Despite the stock price, the sheer size of its user base gives Facebook something solid to hang its hat -- and its future -- on.
"It's a demonstration of the ubiquity of Facebook," said Gottheil.
"A very large number of people in the world visit it at least once a month. When you eliminate the very young and the disconnected, it's a very high percentage. It's a huge shared experience," Gottheil added.
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