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Facebook tries to stop Snapchat drain with Slingshot

Sharon Gaudin | June 18, 2014
Social network tries to pull all-important younger users back from trendier new services.

"This is a start," he noted. "The key is what else they do from here. If this is the only mobile application Facebook comes out with, then it's hard to see how they'll succeed, but if they continue to build more mobile apps that interact easily with each other and attract more, younger users, then it is a means to an end."

Both analysts said it's interesting that the Slingshot app doesn't interact with Facebook's newsfeed or users' posts on the social site.

"I think that shows they're looking to build the best experience and not the best Facebook interoperable experience," Kerravala said.


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