Indeed, Facebook is desperate to attract the younger users who are increasingly turned off by its core platform. To Facebook's chagrin, these users are finding solace in apps like Snapchat, Secret, Whisper and many others.
While these newer apps pose some semblance of a threat to Facebook, there's little to indicate that Facebook is actually feeling any pain on the bottom line. Whether it's a snap, secret, whisper or sling, the business models for these platforms are nascent or nonexistent. Snapchat is the furthest along of this bunch, but it's admittedly still in its early days.
Facebook still has a commanding and unparalleled reach in social media. Its advertising business is healthy and growing on a recurring basis. But down the line, those ads could be harder to sell if Facebook can't deliver the young, impressionable users that advertisers covet most.
Losing its cool with that audience will always be one of Facebook's biggest fears.
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