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Facebook takes another swipe at Snapchat with slingshot

Matt Kapko | June 20, 2014
Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.

Indeed, Facebook is desperate to attract the younger users who are increasingly turned off by its core platform. To Facebook's chagrin, these users are finding solace in apps like Snapchat, Secret, Whisper and many others.

While these newer apps pose some semblance of a threat to Facebook, there's little to indicate that Facebook is actually feeling any pain on the bottom line. Whether it's a snap, secret, whisper or sling, the business models for these platforms are nascent or nonexistent. Snapchat is the furthest along of this bunch, but it's admittedly still in its early days.

Facebook still has a commanding and unparalleled reach in social media. Its advertising business is healthy and growing on a recurring basis. But down the line, those ads could be harder to sell if Facebook can't deliver the young, impressionable users that advertisers covet most.

Losing its cool with that audience will always be one of Facebook's biggest fears.


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