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Facebook sees apps in its future ... lots of apps

Zach Miners | Jan. 30, 2014
Imagine using a separate Facebook app just for sharing status updates with your closest friends, or maybe co-workers. In the next few years, such an app could exist.

Zuckerberg did not say that Groups would be spun off into its own mobile app, but a look at what the service does helps to illuminate Facebook's thinking in the area of standalone apps. "By creating a group for each of the important parts of your life — family, teammates, coworkers — you decide who sees what you share," the product's landing page proclaims.

"Giving experiences like that room to breathe and be their own brand is a really valuable thing," Zuckerberg said.

Mobile is a critical component of Facebook's business, given consumers' shift away from desktop PCs in favor of smartphones and tablets. The company now describes itself as being "mobile first," and its latest earnings results show that to be true, if you base it on advertising dollars.

For the first time, Facebook reported on Wednesday that more than half of its total advertising revenue came from mobile devices.

It would make sense, therefore, for Facebook to further monetize its service using a new suite of mobile apps, but first it would have to show advertisers that people are actually using them.

Karsten Weide, an industry analyst with IDC, said that developing more standalone mobile apps might provide consumers with a way into Facebook's services, without the friction. The amount of content and functions the Internet company has released over the years has grown so much it's almost become unwieldy, he said.

"It would make sense to branch out to let users access their services more directly," he said. Plus, some of Facebook's competitors, like Google and Yahoo, already offer a range of their own mobile apps for performing different functions.

Facebook is still growing the number of its users on mobile. In terms of monthly active users on those devices, the company reported a nearly 40 percent rise on Wednesday.

 

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