Google earned more than half of the $US8.8 billion advertisers worldwide spent on mobile internet ads last year Photo: AP
New analysis of worldwide digital mobile advertising revenues has found that despite big growth in Facebook's mobile business, search giant Google earned more than half of the $US8.8 billion advertisers worldwide spent on mobile internet ads last year, with the company also pocketing almost a third of all global digital advertising spending.
The figures compiled by research and analysis firm eMarketer showed that Facebook's mobile revenues are expected to increase to over $US2 billion in 2013, which is a eye watering growth for a company that had no mobile revenue at all in 2011. This figure is estimated to give the social network a 12.9 per cent share of the global mobile advertising market.
Meanwhile Google is estimated to have tripled its 2011 mobile advertising revenues in 2012 to $US4.61 billion, and to increase that again by 92.1 per cent by the end of 2013, to turn in mobile revenues of $US8.85 billion. The numbers mean that in 2012 Google had 52.36 per cent of the global mobile market, with an increase to 55.97 per cent predicted in 2013.
Facebook was a distant second place in 2012 with 5.35 per cent, with the increase to 12.9 per cent this year expected. While it is becoming almost as high profile as Facebook and Google, micro-blogging site Twitter falls well below in the eMarketer numbers. It has increased its mobile ad market share in 2013, but that is only raised to a 1.95 per cent share of the pie, up from 1.57 per cent in 2012.
Twitter is actually beaten to the third spot in the mobile revenue stakes by music streaming service Pandora.
In its analysis eMarketer said Google will increase revenues faster than the overall market this year thanks to continued monetisation of its video sharing site YouTube and growing adoption of mobile advertising. It said overall that online ad spending, like mobile advertising, continued to consolidate among a few major ad sellers.
While things were more disparate in 2011, with eMarketer estimating, 55.59 per cent of all digital ad revenues worldwide went to companies in the "other" category of its survey, this would drop to 52.28 per cent by the end of this year.
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