Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Facebook Instant Articles will shake up media (and benefit users)

Matt Kapko | May 22, 2015
Facebook is starving for professionally produced media, and publishers are desperate to reach people who abandoned them for social sites, so Facebook's Instant Articles could be a good thing for the company, its publisher partners and consumers.

"This is not a zero-sum game at this stage in the evolution of media consumption," says Shareablee's Yuki. Audiences are more fragmented than ever, so diversifying presence across multiple platforms can represent a publisher's best chance at achieving the reach and coverage they need to survive, she says.

 

Previous Page  1  2  3 

Sign up for CIO Asia eNewsletters.