"No way. I expect kids to continue to spend most of their time on what comes next," said Moorhead. "They have a foot in Facebook but are spending most of their time in Snapchat these days."
Zeus Kerravala, an analyst with ZK Research, said Snapchat should keep an eye on what Facebook is doing but there's no need to worry at this point.
"Users like integrated apps much better than solo ones, but Snapchat has a healthy lead right now," he noted. "Masquerade itself won't enable Facebook to over take Snapchat but Facebook could go out and add other pieces to create a greater Facebook experience."
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