The company may have a bit of an uphill climb, Olds said. "I don't think this is necessarily a bad idea, but Facebook needs to come up with a solid set of benefits for this set of customers," he said. "Just saying, 'It will give you mad collab skillz,' won't make the sale with today's executives."
Olds said security may not be executives' biggest issue with Facebook at Work.
"I think customer security concerns can be overcome by Facebook technical folks, but I do wonder if they can overcome productivity concerns," he added. "Executives might worry that most of the Facebook collaboration will be employees sharing cute cat pictures rather than helping each other on work projects."
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