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Facebook faces legal threat over unsolicited advertising in Scandinavia

Loek Essers | Nov. 26, 2012
Facebook could be taken to court by consumer organizations in the Nordic countries if it does not stop placing unsolicited advertisements in users' news feeds.

If, as Nergard expects, Facebook declines to change, the ombudsmen have a few options. "We want to talk first," said Nergard, but if that is not possible then the ombudsmen hope that the European Commission will take a close look at Facebook's practices.

"Another solution would be to take them to court," Nergard said, adding that this would be a last resort. She first wans to explore all other options before taking such a drastic measure.

A Facebook spokeswoman declined to comment on the matter, saying only that "Facebook engages in an ongoing dialogue with stakeholders all over Europe about our product and services."

Nergard said she hoped that there would be a discussion in the Commission about the legality of this kind of advertising on social media.

 

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