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Facebook drives increase in social media satisfaction

Kristin Burnham | Sept. 22, 2015
Improvements in mobile, privacy and content sparked an increase in satisfaction with social media sites, according to a new report from the American Customer Satisfaction Index. Facebook showed the biggest gain, but it doesn't hold the top spot.

Customer satisfaction with YouTube jumped 3 percent to an ACSI score of 76, predicated on its view time, which is up 60 percent. YouTube also has more viewers aged 18 to 49 than any U.S. cable network on mobile devices alone, the report says.

Instagram debuts ... with a bullet

Instagram debuted on the list this year with a strong ACSI score of 76, just above Facebook, which acquired the company in 2012. Under Facebook, Instagram has grown from 30 million users to more than 300 million. Instagram led the category for ease of use on mobile devices.

Meanwhile, Twitter posted its highest ACSI score at 71 after a 3 percent gain. LinkedIn still ranks below all other social media sites, according to users, despite a 1 percent gain this year and 8 percent leap a year ago.


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