Boosting, for those not in the know, is Facebook's new and experimental term for Promoted Posts, designed to get business owners to feel better about paying to have their content read by users of the site. Moreno also complains that boosting is a double-edged sword: Your content won't get read if you don't do it, and if you do, well, that's another problem. She says, "I don't think a lot of users enjoy sponsored posts showing up in their feeds. They are viewed as spam and I've seen thousands of negative comments on sponsored posts, where users go as far as bashing the product or company."
Almost makes you want to run to Twitter, doesn't it?
Sign up for CIO Asia eNewsletters.