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Facebook and Twitter battle to be your Super Bowl second screen

Caitlin McGarry | Feb. 2, 2015
The social networks need your attention to serve up more ads.

Twitter has this real-time event strategy down pat, but it doesn't yet have the ad targeting tech that Facebook is using to rake in billions. That doesn't mean brands aren't seeking a boost from Twitter. The network is sending out employees to help 13 brands create their own Oreo moment, according to Reuters. Oreo's blackout tweet is a now-classic strike of off-the-cuff genius that turned the cookie company into the star of the 2013 Super Bowl.

The price tag on a Super Bowl TV spot increases every year--a 30-second commercial now goes for $4.5 million. Digital ads are cheaper and more targeted, and perhaps more effective. But for ads to hit home, Facebook and Twitter need to place them in a stream of must-see content, and make that stream more interesting than the TV screen. Which social network will have your attention on Super Bowl Sunday? Let us know in the comments.


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