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Experian evaluates market performance for Groupon Hong Kong

Anuradha Shukla | May 24, 2011
Provides online competitive intelligence services for understanding the market landscape and identifying business development opportunities.

Hong Kong group-buying websites leader Groupon Hong Kong has chosen Experian Hitwise services, which enable marketers to drive better and more qualified traffic to their websites while making timely decisions based on the interests of their customers.

Groupon Hong Kong will use the services to understand the market landscape and identify business development opportunities.

Experian notes that with sixty-two per cent market share, Groupon Hong Kong was the market leader out of more than 40 group-buying websites in Hong Kong in April 2011.

The company is using Experian's data report on website ranking along with clickstream service to gain access to an instant overview of key players in the group-buying category.

"The digital marketing services provided by Experian also gave us actionable insights and a competitive edge in the emerging industry and played a key role in monitoring the company's performance in the market," said Danny Yeung, chief executive officer of Groupon Hong Kong.

Strengthening online presence

Experian notes that the concept of group-buying is thriving in Hong Kong despite a slow development of e-commerce or online shopping market in the city.

Group-buying is especially successfull in getting people to try new products or services and this means Groupon Hong Kong has more opportunities to fully utilise intelligence data to strengthen its online presence and accelerate business development.

"We are delighted to work with Groupon Hong Kong and consider it a great leap forward for us to be supporting a leader in the evolving group-buying industry," said John Merakovsky, managing director of marketing services, Experian Asia Pacific. "Experian Hitwise has helped Groupon Hong Kong achieve preliminary business goals and better understand the specifics of consumer behaviour and competitors' activities in the Hong Kong market - all of which is crucial to improve and measure the effectiveness of its online marketing campaigns."

 

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