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Ello makes its ad-free promise a legal one, too

Caitlin McGarry | Oct. 24, 2014
It's one thing to say your social network will never be like Facebook, it's another to enshrine that promise in legal documents. Ello, a social site whose claim to fame is an anti-ad manifesto, is doing just that by filing to become a public benefit corporation.

In the meantime, the network has added a notification center, blocking and muting functions, and is working on better search, an NSFW mode, sound and video embeds, and a couple much-needed apps. Ello might never be as big as Facebook, but if it keeps working to woo skeptics, it might just be a viable alternative.

 

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