Browser proliferation, too, contributes to website complexity, according to Trexler. "Building a website that functions well has gotten much more complicated," he says. "That's as true for the top end resellers as it is for mom-and-pop operations."
And it won't get any better for retailers who fail to keep the online user experience up to snuff. "It can only get worse," Texler said. "I don't see people getting more patient and expecting higher wait times and applications that break down more often."
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