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Cyber Monday shoppers ditch poorly performing sites

John P. Mello Jr. | Nov. 26, 2012
Cyber Monday can be a gold mine for an online merchant, but sometimes the opportunity is lost because their websites turn consumers away instead of welcoming them with a good user experience.

Browser proliferation, too, contributes to website complexity, according to Trexler. "Building a website that functions well has gotten much more complicated," he says. "That's as true for the top end resellers as it is for mom-and-pop operations."

And it won't get any better for retailers who fail to keep the online user experience up to snuff. "It can only get worse," Texler said. "I don't see people getting more patient and expecting higher wait times and applications that break down more often."


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