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Cyber Monday sales to reach $2 billion, Adobe says

Caitlin McGarry | Nov. 20, 2012
Thanksgiving turkeys haven't even found their way into the oven yet, but retail retail industry experts are already expecting blockbuster holiday season sales in 2012, driven by online buyers.

"As mobile devices become more widespread, then we should see that the Cyber Monday impact declines over time and starts to become more spread out," Gaffney says.

When to buy online

If you keep up with the latest gadgets (their release dates and specs as well as prices), you know that Black Friday usually doesn't offer the best deals on devices. Prices this year on the same or comparable products are actually expected to rise compared to deals offered last holiday season.

Gaffney says the best time to buy electronics online is usually later in the holiday shopping season, during the week before Christmas.

So if Black Friday and Cyber Monday aren't the biggest days for deals, what's driving this uptick in spending? Just look at the calendar, says Matt Langie, senior director of product and solutions marketing for Adobe's digital marketing division.

"The holiday shopping season (this year) is comprised of 33 days between Black Friday and Christmas. That's the longest since 2007," Langie says. "That certainly is going to drive some of the numbers."


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