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CIOs need to push BYOD policies to lure millennials

Tom Kaneshige | Aug. 6, 2013
If you hope to attract GenY technology professionals, your IT strategy better include a bring-your-own-device plan that plays to the strengths of this tech-dependent generation.

On the social media front, 39 percent of 20-something workers and 36 percent of 30-something workers use Facebook for work and personal purposes, according to CompTIA. In comparison, one in five Baby Boomers use Facebook for both work and personal purposes.

Millennials and GenX believe social media savvy is an important skill set for work, but millennials expect social media access at work without restrictions.

CIOs will play an important role in recruiting millennials to their companies. Consider this drive-by stat: CompTIA found that three out of four men, ages 20 to 49, consider a potential employer's level of tech-savvy a significant factor in choosing to work there.

This means CIOs will need to showcase their company's tech coolness factor and flexibility to appeal to GenY, and BYOD can help. Millennials not only rely on technology, they often feel clunky and dated corporate-issued devices and apps don't play to their strengths. BYOD is an option for them to use the technology of their choosing.

Put another way, two-thirds of Millennials assessed their own technology acumen as "cutting edge" or "upper tier," according to CompTIA, and CIOs will have to cater to this type of customer.


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