"Then along comes with WeChat, and it includes all these great functions," Natkin said. Users can not only send messages on the app, but follow celebrities, and even buy goods on the service.
"Increasingly, there are fewer and fewer reasons to leave WeChat and go to some other site," he said. "But that's not to say you won't see some other application come along and replace WeChat."
What that product will be is still unknown, but young Chinese users are hungry for new and fresh products, and more than willing to abandon what seems old, Natkin added.
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