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Chaos at Twitter: Management shakeup may lead to a new, better network

Caitlin McGarry | June 16, 2014
Twitter’s loss of two high-profile executives signals a network in crisis, but the company needs more than just new leaders to jump-start growth.

The company is wading into curation with a well-timed World Cup promotion that offers up a timeline for the entire tournament as well as one for specific matches. You can also tag your tweets with "hashflags," or flag emoji, to rally around your country. Who doesn't love emoji? Separate, niche timelines are a perfect way for to show new users what Twitter is made to do: gather people in the public town square and let them chatter away.

Another separate timeline that would make Twitter less overwhelming for newbies is one that curates the most important tweets of the day. The great thing about Facebook is that it puts the biggest stories you missed at the top of your News Feed. If you want to catch up on what you missed while you were away from Twitter, good luck. It's damn near impossible.

The thing that makes Twitter so frustrating for new users — and irresistible for us old-timers — is that it requires so much dedication (also known as work) to stay on top of the stream. If the platform makes it easier to get sucked in by doing a little more hand-holding, it won't have to compete with Facebook. It can just be what it is.

 

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