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Can't buy you love

Bart Perkins | Sept. 10, 2013
While the idea that having a lot of followers on social media will attract even more followers, buying followers (or popularity) has its repercussions.

Real followers form a valuable community and deserve high-quality content. And in the long run, the quality of your content will determine the quantity of your followers. Remember, if customers discover that you've been paying for popularity, they may wonder what else you've been dishonest about. Do you really want to go there?


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