Olds, though, said that the Facedeals system could pose a risk to rival firms. "If this were to catch on, it would put a huge amount of pressure on Groupon and others that are trying to exploit the local business market," he said.
He noted that the technology, if it works, would offer users an easier path to get deals at their favorite stores and restaurants -- they only have to show their face. That alone could help allay user privacy concerns.
"Some people will figure if they're going to be out shopping anyway, they might as well get the discount," said Olds.
"At the end of the day, they might be right. Although we don't think about it, we're seen and potentially logged on security cams in stores, malls, parking lots, and many other places. The only difference with this program is that the cameras are obvious and you're getting some benefit from patronizing certain places," he added.
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