With many marketing campaigns being extended to social media these days, a developer of enterprise software recently announced enhancements to its suite of solutions designed for social media marketers.
Buddy Media, whose CEO was recognised last year as one of the top entrepreneurs of New York, said the new enhancements also introduced to the marketplace a few industry firsts.
The enhancement include a unified social data API (application programming interface), conversion, campaign and goal tracking across paid, owned and earned social media efforts, and a new mobile content development platform. These enhancements were introduced to help advertisers and marketers unify their campaigns using one enterprise social marketing suite.
"Social media marketing is anarchy right now within brands and agencies. Buddy Media is the only company to provide a unified solution that helps our customers to organise their teams, optimise their social programmes to deliver real business results, and repeat," said Michael Lazerow, founder and CEO, Buddy Media.
Lazerow said these capabilities make them the preferred social marketing software by large brands, agencies, publishers, and retailers worldwide.
The unified social data API allows marketers to harness social media data to be able to come up with a global interactive marketing strategy. The API also helps marketers to integrate their campaigns with CRM and e-mail systems to better reach out to customers.
"It is essential for brands to be able to easily export all of their social data programmatically, and integrate it with existing CRM, e-mail or other business process software, so social can be truly integrated into greater business decisions," said Lazerow. "It's another first for Buddy Media to be able to give brands all of their social data, across paid, owned and earned media in one API and one software solution."
Lazerow said the Buddy Media social marketing software can also track conversions. In real-time, marketers can readily assess which content is performing best, and which social posts, applications and sharing activity lead to conversion.
"It's not enough for brands and agencies to only know qualitative data such as shares and comments. They also need to know specifically which content is driving the most actions," said Lazerow. "With Buddy Media, you can now optimise content specifically for actions, not just engagement."
The software can also track how unified campaigns are living up to expectations bearing in mind goals which can be set using KPIs (key performance indicators).
"With our campaign and goals tracking solution, brands can see how all of their social content, from experiences to conversations to ads, are working together to achieve success, and organise internal teams around specific goals," said Lazerow.
Buddy Media also claims a first for a native mobile social application platform. With the platform, marketers can launch mobile social applications such as polls, product galleries, photo galleries, form builders, and video players via the Buddy Media social marketing suite.
The enhancements will be rolled out "over the coming weeks," Buddy Media said.
Lazerow was selected as the 2011 New York Entrepreneur of the Year by Ernst and Young.
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