If you'd prefer a non-geographic name that still tells people you're a business, there are .ltd and .limited options. You'll also be able to register .mobile, .web, .online, .site and .website.
Google has said that websites using the new TLDs will rank highly as long as the content on the site matches the name, so Annabelscake.shop would be a bad choice if the site doesn't contain lots of information on which cakes you can buy from Annabel's cake shop.
If you want to find out which TLDs are available, the best way to do it is to visit 1&1's site where you can pre-register a domain name. There's also a suggestion search engine which will launch imminently that allows you to enter keywords and find out which of the 700-odd New TLDs will best suit your website.
New TLDs: more confusing for customers?
One of the many issues with the new TLDs is that people are used to the .com and other geographical domain names. While the Trademark Clearing House should stop Joe Public from registering Harrods.mobile, the new system is bound to be used and abused by criminals looking to set up phishing sites, or simply cybersquat.
In theory, new rules should mean fraudulent sites are taken down within weeks rather than months, but it's still worth being careful before entering your details once the new domain names are in use.
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