"The four categories of priority for applications are: 1. Trademark holders that are verified with ICANN's Trademark Clearing House database. 2. Those applicants with a physical address in the City of London or its 32 boroughs with a UK trademark or rights to a name such as proof of business or trading name, charities and personal names. 3. Those applicants with a physical address in the City of London or its 32 boroughs without the corresponding right for a domain name. 4. Applicants who do not have a physical address in the City of London or its 32 boroughs."
If two or more applications are received for the same .London domain name, you will be asked to provide proof of business/trading name and address. Once this has been submitted, the rules above in relation to priority will apply. In the event that a domain is applied for by two or more applicants with the same level of priority, these will go to auction after the close of priority applications on the 31st July. The auction process will be managed by the Registry.
Similarly, you can also buy you .London domain name from web host 1&1 for £19.99 plus VAT. CEO Robert Hoffman said "Londoners know and trust their local businesses, and now London firms are able to prove their London credentials directly from their web address.
The brand of 'London' is in great shape - it is viewed internationally across many business sectors as popular, trusted, and prestigious. These values can now be utilised to the advantage of all sizes and types of London business. A .London domain will be a highly useful addition to how companies can market themselves to overseas audiences. The result for firms will be great new potential for capturing traffic and developing their digital branding.
For consumers who make searches for retailers, products or services in London, it is also likely that a .London domain will be a useful factor in obtaining the most useful search results", he said.
New TLDs: what you should know
ICANN (Internet Corporation for Assigned Names and Numbers) is the organisation responsible for releasing the new names but you will be able to apply for a domain name with any company that sells the new domains.
This means that even if bluelagoonhotel.com is taken you might be able to register bluelagoon.hotel since .hotel is one of the new TLDs. As well as business categories such as .florist, there are also other names such as .ski, .wedding and .photography which could be either a business or a hobby site.
Alternatively, if you want a geographic domain name you could pre-register Collins.london if you'd always wanted collins.co.uk but the domain was already taken.
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