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Borderfree designs promotion for Singapore Visa cardholders

Anuradha Shukla | Oct. 24, 2013
Exclusive free shipping from Borderfree’s US retail clients to Visa clients in Singapore.

Global e-commerce solutions provider Borderfree is giving Visa cardholders in Singapore an opportunity to shop with several US retailers during an offer period. 

Visa cardholders in Singapore will receive free shipping for orders that reach a certain limit when they use their card.

Online purchases can be made from fashion retailers, tickets can be booked to favourite destinations in addition to everyday purchases making life simpler for the cardholders.

Many retailers are participating in this deal including, CHEFS Catalog, Bloomingdale’s and Neiman Marcus. This deal comes at the right time as Singapore is experiencing strong growth in e-commerce spending on Visa cards in recent months.

“We see a strong desire among cardholders in Singapore and across Southeast Asia to shop with iconic US brands, and we are always looking for new opportunities to reward our valued cardholders,” said Ooi Huey Tyng, Visa country manager for Singapore and Brunei. “Joining hands with Borderfree is a way for us to provide exclusive promotions and incentives from the global brands our cardholders love.” 

Providing best deals

Global payments technology company Visa is committed to providing their cardholders with the best possible deals and collaboration with Borderfree is in line with this goal.

Borderfree has a roaster of US-based retailers (over 140) that depend on the company to sell their products in more than 100 nations and territories and over 60 currencies. 

All aspects of international online retailing are managed by Borderfree including customs clearance and brokerage, fraud management and localised pricing.

“Our retail partners look to Borderfree for insights and unique opportunities to help build their brands overseas,” said Michael DeSimone, CEO, Borderfree. “Working with Visa creates a powerful new channel for reaching millions of global shoppers that our retail clients are eager to leverage.”

Looking forward, Visa intends to connect cardholders with more exclusive online shopping offers from established retailers in order to address demands for fashion, travel and everyday purchases.


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