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Bad social media strategy for any business

Stefan Hammond | May 31, 2013
Until last month, few had heard of Amy's Baking Company Bakery Boutique & Bistro restaurant in the US city of Scottsdale, Arizona. It's a family-owned eatery offering slightly upmarket burgers, pizzas, and cakes.

In addition to the inevitable JPEGs and spoof videos, and the inevitable subtitling of Hitler-in-the-bunker ranting about Amy's Bakery, someone made a wicked 2-minute dubstep mix using samples from the show:

And reports say that while Amy's is largely deserted, Pita Jungle nearby does a roaring trade, as its customers discuss...what else, the now-legendary social media meltdown of their infamous neighbor.


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