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At MWC, Digi and GSMA commit to reduce mobile gender gap

AvantiKumar | March 1, 2016
Digi is among the first GSMA operator members and only Malaysian mobile operator to support the global Connected Women Commitment initiative to extend mobile internet and mobile money services to more women.

Digi GSMA gender gap 

Photo - Ministry of Communications and Multimedia's Secretary General YBhg. Dato' Sri Dr. Sharifah Zarah Syed Ahmad meeting women who were attending the Digi Wanita Era Digital educational meet-up during the launch of the programme

 

At the recent Mobile World Congress 2016 in Barcelona, Digi Telecommunications (Digi) committed its support of the GSMA Connected Women Commitment initiative.

Commenting on the move, Digi's chief executive officer Albern Murty said the company was also among the first GSMA (Global System Mobile Association) operator members, and the only Malaysian mobile operator to have made a commitment to work hand-in-hand with GSMA and global mobile operators to reduce the mobile gender gap by connecting millions more women in low- and middle-income countries by 2020.
 
Murty said that Digi, together with other worldwide mobile operators, will seek to increase the proportion of female customers to support the United Nations Sustainable Development Goal to achieve gender equality and empower all women and girls.

This builds on the 15 million women already benefiting from female-focused services offered by the GSMA's Connected Women operator partners, he said.
 
 "Digi is happy to partner with the GSMA in a collective effort to bring mobile connectivity to more women globally," added Murty. "In Malaysia, six million women have yet to access the internet, and bridging the digital gender gap will help ensure these women can be active participants and contributors in the digital economy. We hope to see every Malaysian woman connected and empowered because we believe these efforts will cause a socio-economic ripple effect for the betterment of families, communities and society at large."

"In support of the GSMA's Connected Women initiative, we commit to increasing the proportion of women in our mobile internet customer base in Malaysia from 42 per cent to 47 per cent by 2020," he said.
 
Digi recently introduced its Digi Wanita Era Digital (DigiWED) programme to bring the benefits of the internet to more Malaysian women.

 

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