"If this is just another videoconferencing system where you see people with screwy eyewear, it won't have that much impact," he added.
Enderle also said he hopes Facebook will announce the release of an actual product today and its availability date.
Jeff Kagan, an independent high-tech analyst, said Facebook's diving into virtual reality is intriguing, but it will be difficult to get it right.
"Facebook and Oculus may hit the nail right on the head with virtual reality, but we won't know for a while," Kagan said. "This will either be a hit or a flop, but it will be a while before we know one way or another... Virtual reality is the focus right now, but remember we are still very early into this new story. We don't know whether the offering will be popular with customers. Heck, we don't know whether there is even an offering yet."
Facebook isn't the only major player focusing on virtual reality technology.
Early this month, there were reports that Google is working on virtual reality programs based on the Android platform.
Sign up for CIO Asia eNewsletters.