However, Hurwitz also noted it might make sense for Apple to focus on a social network based on photos since that would tie into the use of the iPhone's camera.
Rather than building its own social site and focus, Apple could focus on working better with others that already exist.
"I think Apple has decided that they need to have a social media presence, but I'm not sure that they'll develop their own vehicle with their devices," said Olds. "I think it's more likely that they'll imbue their devices with Apple-only features that make the existing social networks easier to use, or provide a richer user experience."
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