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Apple lays out its social media aspirations

Matt Kapko | Sept. 19, 2014
Apple CEO Tim Cook unequivocally tells PBS' Charlie Rose that the company has no plans to be in the social media business. "We have no plans to be in the social networking area," he tells Rose without hesitation.

While Cook understands that it can be difficult to balance the needs of national security with individuals' right to privacy, he believes the U.S. government failed to find the right balance by erring too much on the "collect everything side." "I think it's a careful line to walk. You want to make sure you're protecting the American people, but there's no reason to collection information on you or 99.9 percent of other people," he tells Rose.

What's Next For Apple?

Apple continues to make bets on the future under Cook's leadership, as he put it, but as should be expected at this point he was incredibly secretive about the details. "There are products that we're working on that no one knows about, yes. That haven't been rumored about, yes," he says.

Very few of those products will see the light of day, and Apple has always liked it that way. "A lot of what leads to innovation is curiosity. It's curiosity to begin pulling a string and you see where it takes you," says Cook.

"Most companies begin to do larger and larger portfolios because it's so easy to add. It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused," Cook says. "The hardest decisions we make are all the things not to work on frankly, because there's lots of things we'd like to work on that we have interest in but we know we can't do everything great."

Part one and part two of Rose's interview with Cook are now available in their entirety online.

 

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