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Apple employee blogging and social media guidelines revealed

Ben Camm-Jones | Dec. 6, 2011
The guidelines that Apple employees are expected to adhere to when blogging and using social media have been revealed in a leaked document.

Protect Apple's confidential information. As an Apple employee you have an obligation to protect the confidential, proprietary and trade secret information of the company. This obligation is laid out in several places including the Intellectual Property Agreement you signed when hired and in Apple's Confidential Information Policy. For example, do not discuss any Apple confidential information including your store's financial or business performance, and the timing, pricing or design of Apple's products. Also, do not post pictures of the inside of the Apple Store - including the back of house - as those are not generally made public. Finally, do not post or disclose the contents of any Apple policy. These documents are intended for the use of Apple employees, and not for public distribution.

Respect copyright, fair use laws. For Apple's protection as well as your own, it is critical that you comply with all laws governing copyright and fair use of copyrighted material owned by others. For example, this means you should not be using Apple logos or images for your own personal use. Also, you may not copy, digitize, alter or distribute any part of a copyrighted work without first obtaining written permission from the copyright owner. For more information please refer to Apple's copyright policy.

Don't use your Apple email for personal use. Your Apple email address has been given to you for use at work. Therefore you should not use your Apple email address on your personal blog or when posting on social network sites. You have been given a free .mac/.me email address to use for non-work related emails. Please use that email or another personal email address for those types of communications.

In sum, use your best judgment. Remember there may be consequences to what you post or publish online including discipline if you engage in conduct that Apple deems inappropriate or violates any Apple policies. If you're about to post something and you are concerned whether you are following these guidelines or any Apple policy, please discuss it with your Leader or HR before posting.

Confidential, Proprietary, and Trade Secret Information:

Apple recognizes that its confidential, proprietary, and trade secret information and that of third parties constitute our competitive advantage in the marketplace. Apple takes steps to protect its own confidential information and respects the confidential information of others. As a result, Apple expects all employees to take responsibility for protecting these sources of confidential information. Apple identifies, classifies, and protects all of its valuable business information from intentional or inadvertent disclosure, loss, modification, destruction, and copying. You may not disclose Apple confidential information to an outside party unless a written agreement or license has been previously signed and approved by the division vice president.

 

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