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Anything but IE: Microsoft searches for new browser's name

Gregg Keizer | March 18, 2015
Expect 'Microsoft' to be part of the moniker the company picks.

It's no surprise that Microsoft wants to push the Internet Explorer brand into the background. For all its improvements over the years, IE continues to drag along past baggage of negativity, notably a reputation -- gained from earlier versions, notably IE6 -- as difficult for developers and site designers to support and an also-ran in speed and Web standards-support. Those are now largely moot, but the name, as Capossela's numbers showed, remains toxic.

Microsoft may have other reasons to divorce IE: A newly-named browser would let it change the support policy to match Chrome's and Firefox's, which are updated every few weeks and officially supported only in the latest edition.

The Windows 10 Technical Preview will be refreshed shortly -- perhaps this week -- but Microsoft has not revealed when the first build of Spartan will be included in the sneak peek.

 

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