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Amazon says US$9.99 e-books will boost revenue, including for Hachette

John Ribeiro | July 31, 2014
Amazon.com believes that pricing e-books at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.

In its post on Tuesday, Amazon referred to the antitrust dispute, stating that Hachette had forced the retailer to take 30 percent of total revenue in 2010 "when they illegally colluded with their competitors to raise e-book prices." Amazon said it had a problem then with the price increases but not its share of revenue.

Hachette could not be immediately reached for comment.

 

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