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Ahead of IPO, Twitter shines up multimedia image

Sharon Gaudin | Nov. 1, 2013
Adding images, videos may boost appeal to potential investors

Olds also noted that with this move Twitter is using a part of rival Facebook's strategy. Facebook, the largest social network in the world, has been going after Twitter's immediacy () .

When there's a major event , such as a hurricane, a presidential debate or a World Series game, uses turn to Twitter to share information, gauge others' reaction and voice their own support or frustrations. Facebook doesn't have that same kind of immediacy and the company wanted to grab some of that market away from Twitter.

To that end, Facebook adopted Twitter-like hashtags and Trending Topics.

Now, Twitter is taking a page from Facebook and playing up eye-catching images and videos.

"I think that Twitter is trying to cut into Facebook's action by appealing more to users who want to broadcast their pictures, in addition to their pithy 140-character comments," Olds said.


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