If that's the case, Jeff Kagan, an independent industry analyst, is only surprised it's taken so long.
"I have been waiting for Google+ to start shutting down since they started," he said. "I think if Google could transform and improve Google+, they would have already."
Kagan doesn't buy Google's reassurances about the site.
"This is a bad sign," he said. "It sounds like it may be the beginning of the end for Google+."
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