Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Advertisers can now pay to sneak by your ad blocker

Bill Snyder | Oct. 1, 2015
The developers of popular ad blockers, such as Adblock Plus and Crystal, are taking kickbacks from advertisers in exchange for preferential treatment, so Web surfers see certain ads even if they use ad blocking software.

I honestly don't know how to resolve the issue. I do, however, feel strongly that transparency is a necessity. If an app only blocks some ads, it should be clear about why. And if a site uses software to block the ad blockers, it should disclose that too, similar to how some sites now inform users that they use cookies for tracking.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.