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Ads based on your browsing history quietly hit Firefox's New Tab page

Brad Chacos | Sept. 15, 2015
But put down that torch and pitchfork: Firefox's Suggested Tiles aren't all that bad.

“This data is associated with an IP address and is stored for a maximum of seven days, while Mozilla reports on the performance of the Tile,” the representative told ZDNet. “Then the IP address is removed from the data which is then archived. Mozilla does not create a profile of an individual over time.”

Suggested Tiles are currently active only in the EN-US version of Firefox, and the initial partners for the project—including Fortune Magazine, Quartz, the Make-a-Wish Foundation, and the Electronic Frontier Foundation—aren’t paying Mozilla for inclusion yet, so they’re marked “Suggested” rather than “Sponsored” for now.

 

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