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Ad industry calls IE10's 'Do Not Track' setting 'unacceptable'

Gregg Keizer | Oct. 5, 2012
Many of the country's largest companies lashed out at Microsoft this week, claiming that its decision to turn on the "Do Not Track" privacy feature in Internet Explorer 10 would "harm consumers, hurt competition, and undermine American innovation."

"We're going to continue to do what we do, which is to put privacy at the top of mind," countered ad exec Minichini, who clearly would like users to run any browser but IE10. "Consumers are empowered by the browsers they choose. But Microsoft is forcing DNT on the consumer population, something we're strongly against, and something we think consumers will be strongly against."

 

 

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