"Participating in the occasional industry-related Twitter chat is another great way to get noticed," adds Honigman.
8. Create a Facebook ad. "Facebook's ad platform allows you to get very specific with the target audience," says Terry Lin, founder, #BALLER Leather, which sells fine Italian leather wallets and leather goods. How much you spend is up to you. As Facebook notes, "You can choose between a daily or a lifetime budget, as well as a cost per thousand impressions bid or cost per click bid. [You] only pay for the clicks or impressions you receive, up to the amount you set for your budget."
One strategy Lin recommends is "running ads on your competitor's Facebook page, [as well as] targeting [pages] your customers read, like magazines, shows or celebrities in [your] niche."
9. Sign up as a source on Help a Reporter Out (HARO). "Another great way to drive traffic is using HARO," says Shmuli Rosenberg, CEO of fwd/NYC, a boutique digital agency specializing in startups. HARO is a publicity service that links reporters with sources. The service sends out three newsletters a day with listings of various media opportunities. You can sign up for the free, basic service or pay between $19 and $149 per month for one of their subscription packages, which allow you to create different profiles and filters and get text alerts about new media opportunities.
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