So will users leave Facebook over this one? Doubtful.
"Whatever your view, it is the responsibility of each of us to think through the implications of behaviors such as Facebook's recent experiment and come to a position about what kinds of intrusions we are willing to accept," said Hadley Reynolds, an analyst with NextEra Research. "The conclusions we come to will impact our perspective on the companies we choose to patronize on the Web."
Moorhead added that Facebook has shown that it will play fast and loose with users, and now it's up to users to decide what to do about it.
"Facebook is not trustworthy as they step on users' privacy routinely," he said. "The reason why there isn't a mass exodus is mixed. Some users just don't care about privacy. Some stay because there isn't an alternative. Others don't know or understand the downside of an invasion of privacy."
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