6) Configure Google and Bing Webmaster Tools
"Both Google and Bing have Webmaster Tools. Bing introduced its first, and it covers Yahoo. Even though these tools are very technical, they're really easy to learn how to use. They will flag any issue that the search engine detects, such as if your site or Web-hosting provider has been hacked or compromised." — David Quaid, director of inbound marketing for KEMP Technologies
7) Stick to 'White-Hat' Practices
"I have been doing SEO since 1999, and the rules have changed dramatically. But the foundation has stayed the same: Make sure your website is built on an SEO-friendly platform, in that it is 100 percent 'crawlable' and accessible to people with disabilities. If someone with disabilities can navigate your website, so can search engine robots. 'White hat' SEO principles have lived through every Google algorithm update, and it's the only way to go." — Nataliya Yakushev, vice president of reputation management, Rubenstein Communications
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