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6 Dirty SEO tricks you must avoid

Katherine Noyes | Feb. 24, 2011
The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business proprietor, and just recently it was JCPenney and the case of the short-lived black hat success.

In response to the case, however, Google says it has since tweaked its algorithms, though it didn't explain specifically how. My assumption is that the overall sentiment of a site's reviews are now a factor. So, lest anyone be tempted, this is not a sustainable strategy, nor a smart one.

6. Automatic Queries

If you're like most Website owners, you wonder how your pages rank on various keywords at any given moment in time. Lo and behold, there are even tools that will perform automatic queries for you, to find out the truth from Google itself.

The only problem is, Google doesn't like that at all. Tools such as WebPosition Gold, it asserts, "consume computing resources and violate our Terms of Service." Better avoid them.

There are other dirty SEO tricks out there, to be sure, but these are some of the worst ones. If you handle your company's SEO yourself, make sure you don't stray into these dangerous waters. If someone else handles SEO for you, manage them carefully so none of these slip by.


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