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5 tips for social business adoption: How SAS succeeded

Kristin Burnham | May 22, 2012
The business understood that millennials were seeking more social business tools—and made it happen.

4. Make it unintimidating. Encourage employees to look at the tool like they would email and blogging, Graebe says.

"People don't think they need it to do the work they're currently doing. But, to keep up and take their offerings to the next level, they're going to have to work differently," she says. "They need to have a taste of how this gets them more feedback quicker, and to give them that we try to give them a nonthreatening reason such as a great photo gallery to check out. That way they're less intimidated.

5. Trust your employees. The Hub was successful at SAS, Graebe and Lee say, because they trusted their employees to use it properly.

"They know they're trusted by execs and managers and know they have a voice here," Lee says. "If there was no culture of trust, they wouldn't feel as good about using it."

That doesn't mean they haven't had a few issues pop up: "We've seen blog posts that were questionable, but other people flag it and the problem usually corrects itself," Lee says.


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