9. Search friendly sites follow the 5 rules of site design
Thurow says the basics of good website design for maximum SEO impact barely changed during the past 20 years. Websites should be easy to read; easy to navigate; easy to find; have clear and consistent layout, design, and labeling; and be quick to download. (Google measures your site's actual download time and can use that in its ranking determinations.)
10. Search friendly mobile sites have space for finger scrolling
Many modern responsive-design sites, or sites that adapt differently to desktop and mobile screens, don't leave adequate space for navigation using a finger, according to Thurow. A good example to follow is the mobile site of Smashing Magazine, which leaves space for scrolling and offers clearly identifiable buttons for search and site menus.
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