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13 ecommerce spring cleaning tips

Jennifer Lonoff Schiff | March 22, 2016
Website developers, ecommerce experts and SEO pros discuss some simple ways to dust off, declutter and freshen up your Web or ecommerce site.

Even better, get rid of that Contact Us form and give people a more direct way to interact with you – via email, text, phone or live chat.

12. Streamline checkout – and make sure it’s mobile friendly. “Remove excess form fields from your checkout,” suggests Patel. “It's 2016. You don't need someone’s fax number. Besides, reducing form fields is shown to improve conversion rates.”

Similarly, make it easy for smartphone users to purchase from you by optimizing your checkout page for mobile.

13. Change your passwords. “Changing your passwords is something everybody knows should be done regularly, but never quite makes the top of the to-do list,” says Joe Siegrist, vice president & general manager, LastPass. “Eliminating password reuse and regularly changing your passwords are the best ways to avoid having your Web or ecommerce site hacked. When you use the same login information for multiple sites, hackers can access all of your accounts,” he says.

To eliminate this problem, “use a password manager that allows you to create strong, unique passwords and store them in a single [secure] location.” That way “you don’t have to remember them.”

 

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