To fix this problem, “implement a naming convention for images,[putting images in] folders by year or by product line,” he says. “This will make it easier both for image everyday use and for cleaning up.” Then go through your folders and figure out “what stuff can go and what needs to stay.”
While you are at it, take the time to optimize images. “The most effective way, by far, to speed up the loading time of your website is to compress your images,” says Robert Brandl, founder, WebsiteToolTester.com. “TinyPNG is a free tool that does a lossless compression for Web images. For WordPress there is even a plugin that will do the compression automatically.”
3. Fix your broken links. “They hurt your Google rankings, but even worse, visitors and potential customers that click on a broken link will usually bounce,” says Brandl. “There are several tools, e.g., brokenlinkcheck.com (Web-based, free) and Integrity (Mac), that let you find broken links.”
“Broken links are terrible from a usability point of view (and can have bad SEO implications), but on a large ecommerce store they inevitability happen,” says David Heacock, CEO, FilterBuy.com. “We periodically use the Screaming Frog SEO Spider Tool to crawl our site and show us any pages with a ‘404 not found error.’ Once we get this list, we can easily redirect that page to the correct resource. Run this on your site, and I guarantee you that you will be surprised what you find.”
5. Review your SEO strategy and freshen up product descriptions.“Product descriptions and related content that have not been refreshed in a long time can lower search traffic and directly impacts the bottom line,” says Vishwanath Jayashankar, assistant vice president of content solutions, Ugam, a retail analytics provider. Replace canned, manufacturer-generated product descriptions with your own descriptions. And review keywords.
“Quite often, keyword terms that shoppers use to search for [an item] can change over time,” he says. And “not updating [your] content with the latest search keywords can result in losing out on demand.” However, “an easy way to find out which search terms shoppers are using is by using Google Trends.”
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