It's not too late.
The solution is to build one-person Hangouts on Air into the mobile versions of Google+ and Hangouts, and make it a one-tap stream.
9. Enable always-on translation
Google is a truly international social network, where you engage with people all over the world.
Trouble is, most users don't appreciate this fact. They see a foreign language, and they ignore it.
Google does have a one-click translation feature. But people don't click on things.
If everyone could automatically see foreign-language posts and comments translated into their own language, they would reply and engage with that content and increase engagement overall on G+.
The solution is to make translation automatic.
10. Offer an API for third-party apps
Finally, Twitter keeps turning off or limiting API access to third-party apps then wonders why it's losing its most passionate users. Facebook never allowed it.
Google could give people what they want with a kick-ass API that could spark a hundred new ways to engage with people on Google+.
In fact, much of what I suggest above could be implemented by other companies if they had the right kind of API access.
No, Google+ is not a ghost town. And it's not dying. It's got the most passionate user community of any social network I've ever seen. I personally think it's the best social site ever created, and I love it. Many other people do too.
The problem is that users are being held back, silenced, stymied and confounded by needless policies and processes on Google+.
It's not about Google increasing engagement on Google+. It just needs to get out of the way and let it happen.
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