After all the attention, clamor, and expectations Facebook is now a publicly traded company worth $104 billion. With shares trading at a hundred times earnings, Facebook is under a lot of pressure to increase the profit that it brings in. In other words, now the fun begins.
How will Facebook try to change our lives as it attempts to live up to investor expectations? Of course we'll see more ads, but that's just a small part of Facebook's plan. If it wants to maintain its inflated price-to-earnings ratio, Facebook will have to settle for nothing less than Internet domination.
In the next few years we may see the company extend its reach further and further into our personal lives in an attempt to "rule the world" -- or, at least, our private lives -- and make money off the process.
Here are ten ways Facebook will -- and to some degree already does -- rule our lives.
1. Facebook Rules Relationships
Facebook already plays a huge role in our personal and professional relationships, and this role will only continue to grow. People have an extremely hard time leaving Facebook because, well, all of their friends are on Facebook -- how else will they connect with those friends, share with them, and know what's going on in their lives? And these relationships aren't just an extension of the relationships we have in real life -- more relationships are being created on, and staying exclusively on, Facebook.
Facebook is also beginning to play a larger role in our professional relationships. How many of us "friend" co-workers or use the service to network professionally? Facebook, with 900 million users, could give LinkedIn (with 161 million members) a run for its money when it comes to professional networking and as a career building tool.
2. Facebook Rules Web-based "Real Names"
Before there was Facebook, there was MySpace (and Friendster, and High5, and some other networks, but let's focus on MySpace). On MySpace, people didn't have to write down their full names -- they didn't have to be "Sarah Jacobsson Purewal," they could be "Sarah," or "Bob," or even "~++pRiNcEsS++~." But then Facebook came along and demanded that people use their real names and dates of birth, and people, well...did.
In other words, Facebook has managed to destroy the trend of people hiding behind goofy usernames on the Internet. The social network has over 900 million monthly active users, the majority of whom are using their real names.
3. Facebook's Foray into Health
Facebook recently introduced an organ donation initiative, which lets people share their status as an organ donor on their Facebook Timeline. At the moment, all it does is let people share their status. But according to Donate Life America, which is working with Facebook, 6000 enrolled to donate their organs the day the initiative launched -- compared to 400 signups it would see on a normal day.
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